Boutique relaunch
Cartier
Luxury experiential marketing and exclusive video content creation for the re-opening of Cartier's Boutique on New Bond Street.
Brief
For the reopening of Cartier’s New Bond Street store, our brief was to create a social-lead experience that produced eye-catching, edited content reflecting the brand’s luxury feel, whilst showcasing some of their pieces. The luxury experiential marketing event would be attended by influencers, celebrities and clients and they wanted stylish, high quality content that would broadcast the opening effectively of the boutique on social media platforms.
Idea
We set up an exclusive video shoot for guests where they could be the stars of their own Cartier films, transforming The Emerald room of the New Bond Street store into a live, video studio, shot with an LED lit frame. The videos were edited on site and immediately available for guests to share online using the associated hastags of the luxury experiential marketing event.
Results
During the course of two days, over 200 celebrities and influencers used the video experience in store and shared their videos across vasrious social media platforms, hugely increasing both engagement and reach of the store opening online.
Contact us to discuss your next luxury experiential marketing event.
