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CARTIER
New Bond Street Store opening
Exclusive content creation for the re-opening of the Cartier Boutique store on New Bond Street.
Brief
For the reopening of Cartier’s New Bond Street store, our brief was to create a social-lead experience that produced eye-catching, edited content that reflected the brand’s luxury feel, whilst showcasing some of their pieces.
Idea
We set up an exclusive video shoot for guests to be the stars of their own Cartier film, transforming The Emerald room of the New Bond Street store into a live, video studio, shot with an LED lit frame.
Results
Over the course of two days over 200 celebrities and influencers enjoyed the booth and shared their videos across their social media platforms.
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