CLINIQUE MEN AT GQ
Neon shapes with Clinique
Painting the sky neon with Light Writing to celebrate GQ's 30th Anniversary with Clinique for men.
Brief
To celebrate GQ’s 30th Anniversary, Clinique and GQ teamed up for the launch of Clinique For Men’s new Super Energizer range. The range centres around three key grooming tips: to cleanse, moisturise and revive tired eyes. We collaborated with Creative Styling agency and Clinique to recreate the striking neon branding featured on their digital campaign.
Idea
Guests create their own personalised neon photos at our light writing station. They enter a dark booth where they are greeted by a sleek photo setup and host who will hand them a neon orange torch. They can draw freely to create their luminous shapes, or collaborate with others to be surrounded by magical lights.
Results
The event welcomed models, influencers and industry experts to engage with the brand and their new products. In our booth, with built-in DSLR camera and studio flash, they captured the neon strokes emitted from the light pens to create a cool, creative effect. Each person’s photo was unique with bright orange shapes and could be emailed, shared and printed instantly.
