Half Roast Chicken
Eve De Haan
Turning the artwork of Artist Eve De Haan ('Half a Roast Chicken') into custom Instagram AR filters.
Brief
In a world where ‘Reels’ are the new way to connect with brands, where AI takes the form of helpful, home-based assistants, and political commentary is often now enjoyed and digested via entertaining memes; London-based artist Eve De Haan has found neon to be the ideal medium to reflect the imposing nature of technology on youth culture within society today. Eve wanted a way to connect with people online using her art.
Idea
We created custom augmented reality filters using some of her playful artworks that read ‘It’s all good’ and ‘Parties are for losers’. We transformed her neon quotes into interactive, “wearable” filters, that can be enjoyed by her audience via the filters tab on her Instagram page.",
"Social media AR filters can interact with her art digitally and be immersed into a unique art experience that travels beyond the walls of a gallery. Here, people become part of the art and are able to access, engage and connect with her message instantly. Gone are the days where you pose awkwardly next to a painting, now you get to become a part of the art itself."
Results
A huge boost in engagement and reach with over >100k impressions of her augmented reality filter across Instagram. ",
Eve's comments on our work: "How cool! I absolutely loveeee the ones where you can see the neon above your head, how brilliant!
