In our experience, people love an intimate booth setting when creating personal videos. On the Kérastase message booth people were given a 20 second window to write their responses onto the glass with a white chalk pen. We filmed people as they were writing; live-editing the videos on-site to produce beautifully personalised content, curated specially for Instagram stories with a branded intro and sped up effects. Videos could be emailed or sent via Whatsapp for immediate sharing.
The message booth is a perfect way to get people to engage with a brand and a campaign message. Kérastase’s question not only led to unique messages being shared as bold video content online; it essentially asked guests to embrace vulnerability and look within themselves: a powerful brand experience which led to guests feeling more connected to the brand as a result.