Place To B
An immersive video experience developed by our user-generated content agency for the launch of Instagram's new vertical stories feature, designed for instant, high-quality content sharing.
Brief
Instagram wanted an exciting and eye catching way to promote their vertical stories, using content creators and influencers at the Place To B Awards, with the intention of increasing awareness of the platform's newset feature and how to use it.
Idea
As a user-generated content agency we partnered with Instagram to produce an immersive video experience. Guests created their own catwalk sequence, interacting with a mesmerising black and white LED lit set. We shot in high definition to capture high quality footage of guests, instantly editing footage with repeats, cuts, speed-ups and slow-downs via our bespoke software app. The guests received their videos and photos via email and Airdrop to share on their Instagram stories with accompanying music, GIFs, filters and hashtags immediately. We provided studio quality shooting in an instant, creating content for the next generation.
Results
During the event, some of Germany's top influencers and creators shared their videos developed by our user-generated agency. The shared content reached over 20 million impressions in Instagram. It was an incredibly successful launch of Instagram's most important interactive feature to date.
If you are looking for a user-generated content agency we are here to discuss with you how to deliver results that resonate.
