Brief

Instagram promoting their vertical Stories with content creators and influencers at the Place To B Awards.

What Did We do

We partnered with Instagram to produce an immersive video experience. Guests created their own catwalk sequence – interacting with a mesmerising black and white LED lit set. We shot in high definition to capture the best of guests, instantly editing footage with repeats, cuts, speed-ups and slow-downs via our bespoke software app. The guests received their videos and photos via email and Airdrop and shared on their Instagram stories with accompanying music, GIFs, filters and hashtags. Studio quality shooting in an instant - content for the next generation.

Results

Some of Germany's top influencers and creators shared their content to reach over 20 million impressions in Instagram. Truly launching Instagram's most successful interactive feature to date.