Brief

Launch of Wonder Woman 1984. Warner Bros. (producer), Haagen Dazs (sponsor), and Agency Space (as design partner) were seeking a way to engage with their followers and supporters on social media and create buzz about the new film and partnership with Haagen Dazs.

Approach

We proposed the creating a special Instagram AR filter to encourage user generated content for Instagram and super charge this with a competition for the best poses. The aim to have the user appear as their regular self and then once a pose is made they become Wonder Woman.The bespoke Instagram filter immerses users into the world of WW84 and encourages them to embrace their authentic selves and let their wonder shine. Here, fans can show their appreciation to the people who empower them most in life with the campaign hashtag. They can nominate friends and family to use the filter and take part in the campaign in order to spread global love and positivity amidst the uncertainty of the pandemic. The filter immersed users using background removal, placed the iconic Woman Woman head piece on their heads (re-created using 3D modelling) and placed a WW84 logo which moved with the users.

Results

The filter was used globally by Wonder Woman fans and Haagen Dazs ice cream lovers! It had over 5 million impressions world-wide, with both organic content and influencer usage.Click here to try one version of the filter.