Beats by Dre
Dre
Striking silhouette photography experience developed for H.E.R 'Lights on Tour' in collaboration with Beats by Dre.
Brief
Beats by Dre hosted a pop-up shop in North London for global artist H.E.R (Having Everything Revealed) in conjunction with her worldwide ‘Lights on Tour’. At the Chalk farm pop-up, guests could enjoy the soulful tracks of American RnB singer-songwriter, H.E.R music, and test out a pair of Beats by Dre headphones.
Idea
We set up a photo shoot with a green screen backdrop for guests to capture their unique silhouette shot. The final photo resembled the H.E.R album cover Vol.2 ‘The B Sides’. The silhouette photography could instantly be shared on socials with #lightsontour and printed.
Results
The silhouette photography experience invited people to express themselves freely and let go of typical photo-shy inhibitions. They could add their personal touch to H.E.R 's artwork and connect with it in a new way. It was a creative way to get guests involved with the campaign and increase the reach of the product and collaboration through online sharing of the content and use of the hashtag.