Our highlights from the D&AD Festival and Awards 2024 and looking back at the best Lighthouse Studio activations in partnership with D&AD over the years.
When we think of VR, we think of computer games and entertainment, but did you know that VR also has an increasingly important role to play in the world of science and mental health?
In a world where consumers spend most of their time online, we look at the rise of AR and how impactful it can be when incorporated into product packaging.
Ready, Set, Activation… Experiential in the Sporting World
Olympic fever has well and truly taken over summer 2024! In this edition, we look at some of our top sporting activations, and why the Olympic Games is the perfect creative marketing opportunity for brands.
Since the pandemic, the tourism industry has slowly started to get back on track. We look at the ways in which AR and VR can be important tools for tourism as it makes its comeback.