Alo Oasis
Alo Yoga
Custom Aura Experience for Alo Oasis, an immersive event by Alo Yoga and Good Culture, for London Fashion Week 2025.
Brief
We partnered with Alo Yoga and Good Culture as part of London Fashion Week 2025. Alo wanted an engaging content experience to be integrated into an immersive 4 day event taking place at 1 Hotel Mayfair. As the Official Wellness Partner of LFW, they developed 'Alo Oasis', bringing the sunshine energy of LA to the UK where guests could come to refresh, recover and recharge during their busy fashion week schedules.
Idea
Our custom Aura Experience was installed within the space for the duration of the event, bringing the perfect combination of colourful content and self reflection to the immersive ‘Oasis’. Guests were invited to capture their unique aura photo, receiving a personal aura reading by one of our two hosts as well as a physical print of their aura, and a digital copy that was instantly available for sharing online. All of the content showed the Alo Oasis branding and logo.
Results
The Aura Experience captivated Alo’s micro-influencers at Oasis, sparking strong organic sharing across social channels. Attendees posted their Aura readings online, generating a potential opportunity to see of 400k+, significantly boosting visibility and engagement for Alo.
Guest feedback reflected the emotional impact of the experience:
“The aura reading was emotional and resonated with recent personal life developments – a deeply moving experience.”
“So fascinating – incredible to see such accurate colours and descriptions.”
