Aura experience
TopShop
A Unique pop-up aura reading experience at Topshop for their Spring Sessions series with Spring Studios.
Brief
Topshop and Spring Studios wanted an exciting, immersive experience for shoppers to take part in during their spring sessions, generating eye-catching content for their social media platforms.
Idea
Using facial recognition technology we captured people’s auras as vibrant halos. Our Aura Booth produced ethereal photos of users personal aura. Once captured, our technology applied a randomized colourful halo around the user. Every shot was unique and drew from a full spectrum of colours creating unique, personalised content.
Results
The Aura experience provided a magical experience that guaranteed a new found sense of self-discovery with beautiful results. Our Aura Booth, described as "Instagram catnip," provided a fun and self-reflective break for shoppers whilst adding an exciting element to the instore sessions and a greater reach for the campaign online.
