Futuregram
B Lab Europe
Digital Futuregram installation in partnership with B Lab Europe for the B Corp Festival in Amsterdam, celebrating their 10 year anniversary.
Brief
B Lab Europe wanted an experiential installation at their 10 year anniversary celebrations in Amsterdam that would elevate the B Corp message and inspire guests to interact and share their vision of B Corp in the future. The event, titled B Corp Festival, was held at the NEMO Science museum and preceeded by a 2 day B for Good Leaders summit. They wanted an experience that would make use of the museum space and be used throughout the event.
Idea
B Lab Europe wanted an experiential installation at their 10 year anniversary celebrations in Amsterdam that would elevate the B Corp message and inspire guests to interact and share their vision of B Corp in the future. The event, titled B Corp Festival, was held at the NEMO Science museum and preceeded by a 2 day B for Good Leaders summit. They wanted an experience that would make use of the museum space and be used throughout the event.
Results
We designed a unique digital "Futuregram" experience that made use of the big screen and projector facilities in the museum main space with high visibilty. The intallation needed to be visually powerful in order to stand out and compete with the multiple museum installations and imagery in the space. We developed a software that allowed guests to write a digital message on iPad screens which was then submitted and immediately projected live onto the big screen, written in real time. We asked them the question "What does the future of the B Corp Movement look like?" As each new message was projected, the previous messages were animated, hovering below the most recent submission as a constant evolving carousel of inspiration, rotating content written throughout evening.