Generative AI Experience
Emerald House
Generative AI Experience at the VM & Display Show London, in collaboration with Emerald House and Okey Dokey, for their immersive stand.
Brief
For the Visual Merchandising & Display show at the Business Design Centre in London, we partnered with Emerald House Associates and Okey Dokey to bring an experiential element to their immersive stand. As long standing collaborators with both companies, they knew we would be able to bring our expertise in experiential technology and combine it with their high-end, luxury builds and exceptional design, to create something truly engaging and interactive.
Idea
Nothing is more engaging than Generative AI, so we created a custom set of images for guests to transform themselves into, combining advanced facial recognition software, sophisticated special effects technology and image manipulation. The in person user journey was simple yet effective, requiring only one sharing screen to be integrated into the stand design. The screen was managed by an on site host who took guests through the image selection process, captured their portrait against a clear backdrop, and guiding them through the sharing process.
Results
Each image was emailed directly to guests, collecting valuable data from the event as well as extending engagement beyond the event itself, creating a longer lasting relationships and industry connections. The generated AI images were sent directly to the guests email inbox, ready to share online almost immediately after finishing the experience, creating an fast and fluid user journey.
