Merky Airways
Spotify
Personalised GIF booth content and branding for Stormzy's 25th Birthday event in Menorca, sponsored by Spotify Premium x Merky.
Brief
In celebration of Grime legend Stormzy’s 25th birthday, #MERKY teamed up with Spotify Premium to treat his friends and biggest supporters with a trip to Menorca aboard #MerkyAirways including live performances from fellow British artists; Not3s, Krept and Konan, Lethal Bizzle, Shiggy, Avelino and Michael Dapaah aka Big Shaq. They wanted fun, instantly shareable content to promote the event and increase reach on social media platforms.
Idea
We designed a Spotify personalised GIF booth that captured the atmosphere of the event using giant summer inflatables. Guests could create their own personalised GIFs inside the booth which were immediately sent to them to be shared online along with associated branding and hashtags. We also executed music marketing strategies by producing and installing eye catching branding across prime locations in the venue, including behind the main stage, to promote the activation and companies / brands involved.
Results
Stormzy went viral on social media during the event, with thousands tuning in to watch his live Instagram stories throughout the day, showcasing effective music marketing strategies. Our Spotify personalised GIF booth alone generated a reach of approx. 8 million across various social media channels.
