Merry Clinique
Clinique
Custom personalised labels at Christmas time retail pop up experience for Clinique's Dramatically Different Moisturizing Lotion+™ or gel.
Brief
Clinique wanted a way to customise and personalise their new products; Dramatically Different Moisturizing Lotion+™ or gel during the 'Merry Clinique' Christmas campaign. Taking place across five department stores throughout the UK & Ireland in the lead-up to Christmas, this was an important part of their Christmas sales push at retail pop up experience.
Idea
We designed a custom photo sticker booth where shoppers were invited to create a personalised sticker that was then printed and could be applied to their very own DDM lotion or gel; the product was then carefully wrapped. They could either pose for a photo using the booth in the store, or upload their own photo for printing; making the perfect, personalised gift endured as a memento after the retail pop-up experience.
Results
The booth was used consitently across all 5 stores throughout the campaign, creating the perfect Christmas gift and a great support for the wider annual Merry Clinique campaign. The content smoothly tied in the packaging with the Christmas retail pop-up experience and added a unique personalised touch.
