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Merry Clinique


Custom personalised labels at Christmas time retail pop up experience for Clinique's Dramatically Different Moisturizing Lotion+™ or gel.


Clinique wanted a way to customise and personalise their new products; Dramatically Different Moisturizing Lotion+™ or gel during the 'Merry Clinique' Christmas campaign. Taking place across five department stores throughout the UK & Ireland in the lead-up to Christmas, this was an important part of their Christmas sales push at retail pop up experience.


We designed a custom photo sticker booth where shoppers were invited to create a personalised sticker that was then printed and could be applied to their very own DDM lotion or gel; the product was then carefully wrapped. They could either pose for a photo using the booth in the store, or upload their own photo for printing; making the perfect, personalised gift endured as a memento after the retail pop-up experience.


The booth was used consitently across all 5 stores throughout the campaign, creating the perfect Christmas gift and a great support for the wider annual Merry Clinique campaign. The content smoothly tied in the packaging with the Christmas retail pop-up experience and added a unique personalised touch. 

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