My Future Self
Personalised video marketing creation for runners of the London Marathon with New Balance.
New balance wanted to capture the energy and motivation of London Marathon runners in a personal and interactive way, which aligned with their My Future Self campaign.
Runners and supporters were invited to write a message to their future selves, which would then be sent to them as a video instantly to inspire and spur them on, and as a reminder of what the race meant to them. We wanted to create a personalised video marketing campaign that reflected the people behind such a huge sporting event and their individual reasons for doing something so challneging and inspiring.
With its personal, inspirational and fun approach, the booth created a safe and private environment for people to share their stories and take a moment to reflect. Personalised video marketing creation gave each runner an opportunity to open up and be vulnerable; to have a meaningful moment and memory, which resulted in personalised content that was valuable to both the user and the brand.