Shutterstock Gen AI
Shutterstock
Custom build interactive stand for Shutterstock showcasing Shutterstock Content, Shutterstock Studios and Shutterstock Generative AI at the D&AD Festival in London.
Brief
As official partners of the D&AD Awards, Shutterstock wanted an engaging, immersive activation for the D&AD Festival in London to showcase three key business areas; Shutterstock Content, Shutterstock Studios and Shutterstock AI.
The space needed to stand out visually in order to engage with creatives and decision-makers at the festival and generate business leads. The goal was for visitors to view Shutterstock in a new light, strengthening brand awareness as both an AI-leader and an ethically / commercially-safe company.
Idea
We worked with the Shutterstock team on an end to end collaboration, from concept to design to build to activation within a 5-week timeline, to create a completely immersive space at the D&AD Festival at London’s Southbank Centre. After presenting the Shutterstock team with 3 concepts: The AI Cover Creator, Unlock & Connect with Shutterstock and a 1-minute Campaign, we landed on an amalgamation of the above, creating a streamlined and intuitive customer experience.
We designed a custom structure with clean lines, mixed materials and lighting effects to reflect Shutterstock’s transmedia and holistic positioning. Materials and textures were selected for a highly visible, tactile experience. The space itself was designed to have an intuitive user journey with multiple points of access and contact for optimal engagement. Within the space itself guests could play interactive games and create their own personalised sticker using Shutterstock Gen AI software. Immediate printing allowed guests to leave with a memorable notebook keepsake in hand and add to their image to the collective display wall.
Results
The activation was an eye catching and stimulating stand showcasing Shutterstock’s vertical approach and offering ahead of their rebrand. Designed to be a central point of attraction at the D&AD Festival, the stand was hugely popular with a consistent flow of guests.
Clear action stations invited curiosity without overwhelming the space: we had queues but were able to manage them throughout the 3 day event. Lighthouse and Shutterstock ambassadors engaged with visitors through the AI stations, game and print station as well as orienting them to Shutterstock team members for tailored engagement. With an engagement rate of 19%, far surpassing the target of 10%, a 5-10 minutes dwell time and projected OTS online of over 1 million, the stand was a clear success both in person and online.
