The Truth Booth
Tommee Tippee & SEEN Presents
Reflecting on the highs and lows of parenthood with #thetruthis Message Booth activation
Brief
Leading child care brand Tommee Tippee, along with Stir London and Seen Displays, staged a live activation at White City Westfield for their 'The Truth Is' campaign.
The content marketing campaign for child care brand seeks to tell the truth about parenthood in order to make the online world a less toxic place for parents by changing the conversation around parenting through addressing and normalising problems.
Idea
Coinciding with Maternal Mental Health Awareness Week, the Tommee Tippee Message Booth offered parents the opportunity to get personal and share their honest highs and lows of parenthood.
Our Message Booth offered parents the opportunity to get personal, reflect and tell their truth. It provided a safe space for honest insights and truths to be divulged without judgment with #thetruthis
Results
The videos were used for content marketing campaign of child care brand Tommee Tippee’s, website and social media. The team was thrilled to have authentic content from real parents to use for their content marketing for child care brand, and to build meaningful connections with them. The stand increased brand awareness in Westfield with over 1000 people passing by.
