Best-selling experiential festive photo activations for Secret Cinema’s immersive Wishmas experience, providing the highest performing sales both at the booking and merchandise stages of the event.

To fulfil the brief, we designed two different photo opportunities that could be seamlessly integrated into the Wishmas set design. The first was our Bauble Backdrop photo located in the main entrance area. As guests arrived at the event, one of the actors (dressed as elves!) directed them to have their photo taken before entering the Wishmas world. The camera used was discreetly located inside the set design and controlled with an external screen by the hosts, so it didn’t distract from the immersive environment. These photos were then available to view in the Merchandise shop at the very end of the Wishmas journey. Here, guests used our custom AI “Elf Cam” at the sharing stations to instantly locate their photo and decide if they would like to purchase a print, or several!

The second activation was an immersive Santa’s Grotto where families could come and have their photo taken with Father Christmas. This was an option that could be added on during the booking stage as part of the “Meet and Greet” package for an additional fee. Guests who purchased the package were taken into a themed waiting area before entering Santa’s cosy grotto, complete with Christmas tree, fireplace and a digital window with snow. The printing process took just under 3 minutes, with guests receiving a print of their photo in a custom folder along with a Wishmas goody bag immediately upon leaving the grotto area.