Neon shapes with Clinique
Clinique Men at GQ
Painting the sky neon with our creative Light Drawing photography experience to celebrate GQ's 30th Anniversary in collaboration with Clinique for men.
Brief
To celebrate GQ’s 30th Anniversary, Clinique and GQ teamed up for the launch of Clinique For Men’s new Super Energizer range. The range centres around three key grooming tips: to cleanse, moisturise and revive tired eyes. We collaborated with Creative Styling agency and Clinique to recreate the striking neon branding featured on their digital campaign, incorporating the vibrant essence of light drawing photography in London.
Idea
Guests created their own personalised neon photos using our interactive light drawing photo experience. They entered a dark booth where they are greeted by a sleek photo setup and host who handed them a neon orange torch. They were then able to draw freely, creating luminous shapes and lines, or collaborate with others to create images where they were surrounded by magical neon lights.
Results
The event welcomed models, influencers and industry experts to engage with the brand and new products, showcasing the allure of light drawing photography. Our immersive photo experience, with built-in DSLR camera and studio flash, captured the neon strokes emitted from the light pens to create a cool effect. Each person’s photo was unique with bright orange shapes and could be emailed, shared and printed instantly. Our hosts were on hand throughout to give advice and guide guests through the experience making the user journey smooth delivering high-quality light drawing photo content.
