We took the simplest and most spontaneous form of art, the doodle, and created a whole experience around it – the Doodle Sketch Booth. A solution where guests could explore their own doodle meanings and show others their super-personalised video and final image of their doodle creation. We delivered the end-to-end activation (design, creative, technology, staffing); the stand was built by our supplier NoSuchThingStudios under our direction.
We all doodle - in a meeting, on a call, in the corner of your notebook or an old invoice. Those little sketches made by our subconscious can tell us a lot about ourselves and our personality. This inspired the Doodle Sketch Booth.
A social media MOMENT: The Doodle Sketch Booth created a social media moment that could be shared across multiple platforms.
An emotional EXPERIENCE: Doodling is a personal moment in the day. Our experience gave people the opportunity to express themselves on big blank canvas, creating a space to throw all your emotions onto and discover the inner workings of your mind and personality.
A playful SPACE: The Doodle Sketch Booth was a playful space during the event and guests had the freedom to express their subconscious personality and creativity.
During D&AD festival over 800 people (approx. 20% of attendees) experienced the Doodle sketch Booth. Over 200 doodle’s were shared across Instagram making it the most attractive stands of the festival, with a reach of over 350k on social media. D&AD were super pleased with the results.
Winner of multiple Awards, including The Drum Experience Awards and FMBE Gold for Brand Experience of The Year.