Barbican were looking for a live photo experience to capture individuals and couples visiting the exhibition Modern Couples, Art, Intimacy and the Avant-garde at the Barbican centre and exhibition.
The exhibition showcases the work of famous couples throughout art history. It illuminates the creative and personal relationships of couples through a vast selection of artwork and artefacts. Ranging from obsessional and radical to experimental and passionate. Couples include: Dora Maar and Pablo Picasso and Frida Kahlo and Diego Rivera. All these couples have all forged new ways of creating art, loving and living. The Barbican photo booth worked with the branding to fit with the style and theme.
We setup a branded photo booth for a month as the exhibition launched, where all content could be shared instantly online. Visitors posed in front of the Barbican booth for a classic one-pose photo in a striking black and white filter. Flashmat designed the look and feel to reflect the campaign. Classic, striking and simplistic in design, combining a clean white booth with black and red branding.
The photo activation engaged different generations with the Barbican Centre, and the wider arts scene. It was a main source of promotion for the Modern Couples exhibition. It promoted the exhibition to friends of users via social sharing, sparking commentary and discussions.
The Barbican booth became widely recognisable, with the black and white photos dominating social channels, especially Instagram. The photos were featuring as top, most popular photos on Instagram under the hashtag #Moderncouples and the Barbican location.
Over the course of one month we recorded the number of photos taken and observed social sharing with the hashtag. Over 100,000 people were reached online through organic social sharing.