Brainwave Experience

See your mind in motion

The Brainwave Experience is a real-time visualisation system that turns human data, like brainwaves, into immersive, generative visuals. Designed for brand activations and customer personalisation, it helps audiences connect with their own minds while engaging with your brand in a meaningful, memorable way.

Developed by Lighthouse Studio, the experience blends neuroscience, design and emotion, making the invisible visible.

Enquire about Brainwave Experience.

How it works

The Brainwave Experience is a modular system built for engagement and personalisation. Here's how it works:

1. Capture input
We use EEG headsets or other real-time data inputs to track mental or emotional states - such as focus, calm, ideation, or connection.

2. Visualise it beautifully
This live data is translated into a fully branded, generative visual system - with colour, motion, and form reacting in real time. The result is a striking visualisation of each participant’s inner state.

3. Define the moment and personalise

We then map the data to meaningful outputs such as an Aura, a Creative Moment Type, or a bespoke framework tailored to your brand. Or we personalise a brand product based on your brain responses in the moment.

These can be displayed live, shared socially, or gifted as personalised takeaways.

Built for brand activation and personalisation

This experience has been designed with flexibility for:

Brand activations & pop-ups
Exhibitions and tradeshows
Consumer engagement campaigns
Innovation & future trend showcases
Retail and luxury experiences
Internal brand culture and wellness events

Whether you want to spark conversation, generate content, or deliver deeper emotional impact, the Brainwave Experience creates those “sticky moments” powered by real human insight.

Case Study: Creativity Captured Live |
A Brainwave Revolution at Cannes Lions

Where Science, Soul & Creative Tech Collide

At 2025 Cannes Lions, experiential marketing reached new heights and deeper insight with Lighthouse Studio’s Live Brainwave Experience, offering a real-time glimpse into the creative mind.

Lighthouse Studio hosted "Live Brainwave Reading: An Exploration of Creative Minds"; a session blending neurofeedback, generative visuals, and guided Ayurvedic ritual, all performed live on stage.

Founder & Creative Director Jonny Randall led the experience, joined by Akash Mehta (Co-Founder & CEO) and Maya Raichoora (Visualisation Expert), who guided participants through live brain state shifts; from calm and focused to flowing and expansive.

Seeing the mind in motion

For the first time at Cannes Lions, brainwave activity was visualised in real time, live on stage.
Using EEG headsets, we captured participants’ brainwaves; Alpha (relaxed), Beta (focused), Theta (intuitive), and transformed that data into a swirling, galaxy-inspired visual system. Colours, shapes and motion shifted with each mental state, turning thought into art.
Each shift mapped to our Creative Moment Types, a Lighthouse-developed system that identifies key mental states for creativity, including:

The Flow Architect
The Spark
The Synthesiser
The Dreamer
The Analyst

This visualisation also made a vital observation crystal clear: creativity doesn’t look the same for everyone. Different brains, especially neurodivergent ones, bring wonderfully varied ways of thinking, ideating, and problem-solving.

“We’re not all wired the same — and that’s exactly where out-of-this-world creative ideas can emerge.”

— Jonny Randall, Founder & Creative Director

Why does this matter to brands?

This isn’t just show-stopping tech, it’s a powerful insight tool. By combining neuroscience with interactive design, the Brainwave Experience helps brands: